India’s gold loan market is glittering brighter than ever. As per Reserve Bank of India (RBI) data released on February 28, the gold loan portfolio saw a jaw-dropping growth of % in January 2025—a massive leap compared to 17.4% in the same period last year. Outstanding gold jewellery loans stood at ₹1.79 lakh crore as of January 24, 2025, a steep rise from ₹1.01 lakh crore in 2024 and ₹86,133 crore in 2023.
1. Skyrocketing Gold Prices
Gold prices in India soared to ₹98,000 approx. per 10 grams in April 23, 2025, up from around ₹62,690–₹64,090 in early 2024. This spike allows borrowers to get larger loans by pledging less gold. However, this also brings risks—if prices fall, borrowers could face challenges repaying or securing further credit.
2. Why Are People Turning to Gold Loans?
A recent ICRA report (dated September 25, 2024) projects that the gold loan portfolio of banks and NBFCs could exceed ₹10 trillion this fiscal, reaching around ₹15 trillion by March 2027.
In the recently concluded February Budget Session 2025, details of GNPAs were table before the house, which are as follows:
Edge: Why Borrowers Love Gold Loans
Lenders are going all out to attract borrowers with:
The new guidelines are intended to apply uniformly to all lenders involved in gold loans (including banks, small finance banks, etc.), contrasting with the existing directions that primarily focus on NBFCs. Recognizing the sector’s importance and its recent rapid expansion, the RBI has proposed draft guidelines aimed at standardizing and regulating gold loan practices across all financial institutions. The current Gold Loan directions are primarily detailed in the Master Direction – Reserve Bank of India (Non-Banking Financial Company – Scale Based Regulation) Directions, 2023. The following outlines the proposed changes in the draft directions compared to the existing ones:
a. End use of the Loan
Unlike the current gold loan conditions, the draft directions mandate that lenders establish a system to monitor the end use of funds, aligning it with standard commercial loan practices. According to the draft directions, the end use of a loan is categorized into two types: (a) income-generating loan and (b) consumption loan. For income-generating loans, lenders will be required to maintain documentary evidence confirming that the funds are utilized solely for that specific purpose. Furthermore, a single loan cannot be granted to a borrower for both purposes.
Impact: Once implemented, lenders will need to modify their loan application forms to ascertain the loan’s purpose and concurrently enhance their internal control systems to track the end use of funds.
b. Loan-to-Value (LTV) ratio
Currently, the Loan-to-Value (LTV) ratio, which represents the maximum percentage of the gold’s value that can be loaned, is capped at 75% for NBFCs lending against gold jewellery. Typically, lenders assess this ratio at the time of loan origination but not subsequently. However, during their annual inspections, the RBI directs these lenders to maintain the LTV ratio at all times until full repayment. The draft directions explicitly state that the 75% ceiling must be maintained continuously throughout the tenor of the loan. However, there are different stipulations for banks and NBFCs in the draft directions:
In case of any breach in the LTV Ratio for more than 30 days, lenders are required to make an additional 1% standard asset provisioning in their books, which can only be reversed once LTV ratio remains within the limits for more than 30 days. Further, no renewal is allowed if any loan is in breach of LTV ratio.
Impact: The draft directions place banks in a more advantageous position compared to NBFCs, which are bound by the 75% LTV ratio. Lenders’ profitability might be affected due to the mandatory additional provisioning, especially given the fluctuating and currently high gold prices, which are unlikely to remain at these levels indefinitely. A decline in gold prices could particularly impact some lenders, especially NBFCs.
c. Enhanced customer diligence exercise
Unlike under existing norms, the draft directions cast more responsibility on the lender to carry out customer due diligence activities. Such as:
Impact: If these draft directions are adopted as proposed, lenders will need to make significant changes to their internal loan application processing and disbursement policies. Consequently, loan disbursement may be delayed due to the addition of steps such as evaluating the prospective borrower’s repayment capacity and the economic activity or assets for which the loan is intended.
d. Collateral management, its release and auction process
The draft directions have prescribed material changes in the valuation of collateral gold, auction process while maintaining transparency and disclosure with the borrowers.
Impact: The draft directions signal a move towards a more regulated, transparent, and borrower-centric approach to collateral management in the gold loan sector. While this might increase compliance costs and require adjustments in their current practices, it is expected to lead to a more robust and trustworthy gold loan ecosystem in the long run, potentially mitigating risks associated with collateral handling and borrower disputes.
In conclusion, the proposed draft RBI guidelines for gold loans represent a significant shift towards a more harmonized and stringent regulatory framework for both NBFCs and banks. Key differences from the existing guidelines for NBFCs include the shift to ongoing LTV monitoring, stricter norms for collateral acceptance, more transparent auction procedures, enhanced disclosure requirements, explicit classification of loans based on end-use, and mandatory end-use monitoring. These changes are likely to impact NBFCs’ operational procedures by increasing complexity and requiring investments in technology and training. Profitability could be affected by potential slower growth, higher compliance costs, and the need for increased provisioning. Strategically, NBFCs might need to reassess their lending practices, focus on borrower repayment capacity, and explore diversification options. The sector is experiencing rapid growth, with projections indicating a substantial increase in AUM in the coming years. Future trends point towards greater formalization, increased adoption of technology, and potentially intensified competition.